Connect and post to Threads

Connect a Threads profile through its own login, then select it as a channel. SME accepts text, one image or a carousel up to 500 characters.

Check the account and post limits

A Threads post can contain text alone, one image, or a carousel; the limit is 500 characters. SME accepts up to 20 JPEG or PNG images, each up to 8 MB, and checks an image shape from 1:10 through 10:1. Threads allows a profile 250 posts in 24 hours. Links in text are plain and up to five can be included; the first can show a preview.

Connect the right account

You need the Threads profile’s own login. The profile is its own destination; it is not a business Page managed through another profile. SME asks you to sign in on the platform’s own page and approve the requested access. Your password is not entered into SME.

Add Threads to SME

1. Open Connect, then Logins.
2. Choose Add a login, then select Threads.
3. Complete the platform’s sign-in and permission screen.
4. Return to SME and open Connect, then Channels.
5. Select the Threads profile under Where to post, assign it to your brand and save the selection.
6. In Compose, choose the channel and check the preview and any warning before saving.

Common questions

Why was my post refused for being too long?

SME checks Threads text against a 500-character limit. Shorten the text in that channel’s version, then review it again in Compose.