Manage products · Social Media Engine Help

Manage products

Use a product to label a post topic within its brand.

Think of it as a room in the house

A product lives under its brand and uses the brand's channels. If it grows an audience and accounts of its own, make it a brand of its own: a house of its own.

Add a product under a brand when you need to label posts about a specific offering or subject. Products use their brand’s channels.

Keep products under their brand

A product belongs to a brand and uses that brand’s channels. Use it when a post is specifically about one offering or subject. A product does not get a separate audience destination. If the offering needs its own audience and accounts, it should have its own brand and channels instead.

Add and maintain a product

Open Brandspace settings and find the brand that owns the product.
Choose Add product in that brand’s product area.
Enter the product name and save it.
When composing, choose the product if the post is about it; leave the product empty when it is not relevant.
Use the product’s available menu actions to edit, move, archive, restore or delete it.